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BrightWise is a market expansion advisory dedicated to accelerating the entry of European clean technology companies into Asian markets.

About BrightWise

BrightWise is a market expansion advisory dedicated to accelerating the entry of European clean technology companies into Asian markets. We bridge the gap between European innovation and Asian opportunities, fostering a sustainable future for both continents. Our unique approach focuses on a pull strategy—identifying local market needs and “pulling” in the relevant technologies—rather than pushing European technologies that may not (yet) be in demand.

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Driven by a Passion for Sustainability

Our founder, Nienke Benders, has been a sustainability advocate since her student days, when she established the first sustainable student association at her university. Her career began in the Netherlands and quickly expanded to Asia, where she combined her passion for sustainability with the region’s rapid growth. With extensive experience in both corporate and start-up environments, Nienke has specialized in cleantech and financing. She holds a Master of Science in Finance and Business Information Management from Bocconi University Milan and Erasmus University Rotterdam.

More Than Just Expertise

At BrightWise, we believe intelligence is just the beginning. We have in-depth understanding of the Asian techology development. We are passionate about empowering European cleantech companies to make a real difference in Asia, driving sustainable development across the continent.

Our Mission

Empower European cleantech companies to thrive in Asian markets.

Connect Asian gaps

Accelerate the transition towards a greener future for all.

Client Testimonials

CEO

Brightwise has successfully supported us in finding potential partners in our target market, scope out a proof of concept and obtained funding to make the investment study possible. With our small team, we’d never be able to run this project ourselves and are glad to have someone present in the local market. Nienke learned the ins and outs of our technology quickly and works like she it a part of our team.

CEO

BrightWise effectively found potential partners, scoped out a proof of concept, and secured funding for our investment study, making them an invaluable local presence. Nienke quickly grasped our technology and seamlessly integrated into our team.

CEO

BrightWise’s expertise in the Asian market and water technology was exactly what we needed. Their comprehensive approach, from market research to securing partnerships and funding, has set us on the path to success in South-East Asia. The team’s quick understanding of our technology and go-getter mentality has been crucial to the success of this project.

Why Choose BrightWise?

  • Deep Market Understanding: Comprehensive knowledge of the Asian cleantech landscape, regulatory environment, and cultural nuances.
  • Proven Track Record: Extensive experience in facilitating European cleantech expansions into Asia.
  • Strategic Guidance: Tailored consultancy services to navigate the ASEAN market.
  • Financing Support: We help identify financing and grant options to make cleantech expansion accessible to all budgets.

Join us on our mission to build a sustainable future for Asia. Contact BrightWise today to learn how we can help you expand into Asia.

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